More people are crossing over from the grind of the 9-to-5 office job to the convenience of becoming a Virtual Assistant. No longer will you have to deal with the hassles of the daily commute. No longer will you have to bear the inanities of office politics. Finally you have a job that measures revenue with the effort you put in.
If you think becoming a Virtual Assistant is “utopia” for professionals, think again. Wanting to become a Virtual Assistant is different from actually becoming a Virtual Assistant. It’s an arduous step-by-step process where you simply cannot put the cart ahead of the horse.
There is no denying that many have made the successful transition from the brick- and- mortar world to the virtual world. But there are also many who fell short.
The high demand for virtual assistance services has blown open the gates of opportunity to other likewise talented and skilled individuals. But it has made competition for services tighter.
Your success as a Virtual Assistant lies in your ability to land the first client. Given the depth of competition, how can someone without experience or body of work to show for land his or her first client?
Identify Your Value Proposition
What will be your main service offering as a Virtual Assistant? You must have at least one service that you can present as your key enterprise. This is the best way to pinpoint or align your online marketing and promotional strategies.
Create an Online Profile
Your online profile must be current and updated. Regardless of what anyone says or what you read, include a professional head shot. In the virtual world, trust is difficult to ascertain. Businesses would prefer to deal with a face behind the name.
Open Online Accounts
Elance, Guru and Freelancer are among the most popular online job sites. Open an account with each of these job sites plus others that offer projects along your core competencies. You can also search for sites that offer virtual assistant services, such as Smart Virtual Assistant.
Use Social Media
Many of these social media networks have focus groups. Check which focus groups are involved in your industry or share your interests. Sign up with them and try to engage in group discussions. Visibility and activity will increase awareness of your brand and highlight your expertise.
Bid as Often as Possible
Landing a client is a numbers game. The more bids you put out, the higher the chances of success. Try to submit at least 2 bids every day. At the end of the month, assuming you put out 2 bids in 3 online job sites, you would have sent out 132 to 180 bids. To land 1 client, you have 1/132 probability of being rejected.
Do Not Prioritize Your Earnings
If you are trying to land your first client, you should be prepared to compromise your planned earnings. Without any client history and body of work, you will have a difficult time justifying your rate. As the saying goes, “The proof of the pie is in the eating.” Land the client first, consistently do a great job then the rest will follow.
Landing the first client will always be the most difficult and challenging aspect of becoming a Virtual Assistant. Only focus on what you can do and what you can accomplish. Keep moving forward and remain optimistic about your chances of securing a contract. With time, dedication and patience all of your hard work will yield the desired results.